“Is Your Competitor Your Enemy?” Have you ever asked yourself or your team this question? I strongly believe that our competitors are a wonderful thermometer for our success. Asking this question helps us look at what our competitors are doing right or where we can improve.

A couple days ago, I was talking to a friend about burnout, teams, leadership, and self-awareness. We chatted about how we, humans, are the smartest animal in the animal kingdom, however we are at times limited when thinking of our own physical, social and mental health.

Todos piensan en cambiar al mundo, pero el verdadero cambio comienza desde nosotros mismos. Un cambio en nuestro enfoque modifica completamente nuestra actitud.

I'm sure we all had been in a position when our client say "no thank you", this position is very valid and many times we need to respect that. However, being able to position your value in a way that grabs attention and communicates the benefits of working with you is vital to handling objections.

Most of us are used to network in person, indeed we are experts at charming the room and sharing out ideas with others; however now that we are at home and with close to zero opportunities to network, we must take advantage of social media platforms and other ways to remain present and connected with others and our clients.

I would like to share with you three things you need to consider in order to create your brand: